The Weekender is a two-day Virtual Retreat on May 18th-19th, with a kick-off on May 17th. Participants will get a jam-packed kit full of materials for 10 classes that we’ll create together during the event.

The Weekender will kick off on Friday, May 17th at 5pm PT, where you can meet your hosts and teachers and get started crafting! The Kickoff will last around two hours and is the perfect way to get the weekend started on the right creative foot. Saturday, May 18th, we’ll pick right back up at 9am PT and create together all day, with a break for lunch of course! We’ll have class all the way to 4pm, when we’ll wrap up and rest up to start again on Sunday morning at 9am. You’ll love creating along with our special guests and instructors all the way until noon on May 19th.

The classes during this retreat will be taught by some of the most prominent influencers in the field. We’ll have full classes from the creators who designed the products in the kit, including: Yana Smakula, Vicky Papaioannou, Bibi Cameron, Carissa Wiley, Nichol Spohr and Kim Kesti. Bonus classes will also be taught by: Justine Dvorak, Meghann Andrew, Mindy Eggen, and Michelle Short. Plus, there may even be special guest appearances during the event.

The Weekender kits are stuffed with 9 full-sized dies, a 3D Embossing folder, stencils, an exclusive stamp set and enamel pin… plus a lot more. We’re including some tools and embellishments as well as 10 card kits to create along during the event. The kits will remain a surprise until they’ve begun shipping, when we reveal what is included.

Many of the products featured in the Weekender are part of larger collections launching later in the year.

The full retail value of just the products in the kit is over $300. With the additional value of the classes, the Weekender kit and event is worth over $500. The kit will sell for $199US / 270CA.

In order to create fairness, Weekender Kits may not be discounted; however, you are allowed to and even encouraged to add value to the event in other ways. This may include offering crop space, snacks/lunch, and/or other product additions (some examples may include a pack adhesives or an extra card kit).

Wholesale cost for these kits is $130, as long as a minimum of 5 kits is purchased. Retailers are also able to purchase 1-4 kits to participate in the event at $160, which will provide the opportunity to create 10 sample cards for the upcoming collections.

No, the Weekender Craft Kit & Virtual Retreat will be available to consumers through the Spellbinders Website. It will go on sale direct to our VIP consumers (club members) beginning on March 6th, and to the general public. Note that the VIPs will be offered the kits at 10% off, which is their standard everyday discount.

All classes and presentations will be hosted on private YouTube channel and will be available to stream for a year after the event. We’ll share the link to the YouTube channel in an email prior to the event, which you can then share with customers.

We will also have a private Facebook group for attendees. A QR code and link will be provided in the box so attendees can join the Facebook group as soon as they receive their kit.

The Weekender will be the simplest craft retreat you could ever put on! We encourage retailers to take this opportunity to host an in-person event for those who purchase the kit. This will help build loyalty to individual stores, as well as foster community in your area. Plus, hosting an in-store event has the major bonus of bringing customers to your store, where they can purchase additional products from you. You will be given the supply list in advance of the event, so can get additional sales by selling or even bundling those items. There will be more than 10 hours of classes and materials that you can live stream, offering a full slate of programming for a retreat. Store owners might also consider adding value through additional crop time or themed days, or even bonus projects created during break times.

Even if stores do not host in-store events, there is plenty of value in joining in the Weekender on an individual basis. You’ll be able to create 10+ samples for upcoming collections, learn new techniques from experienced educators, and discover the latest trends in Papercrafting through the variety of designers involved.

Additionally, retailers who purchase 10 kits or more will also receive a prize package of giveaway goodies worth over $150, including some of our favorite tools plus an assortment of product. With these freebies, you’ll be able to do a giveaway drawing or offer door prizes during your retreat.

• February 29: Kits are open for reservations
• March 5: Sales assets available
• March 5: Retailers can begin pre-sale
• March 6: Kits go on sale to VIPs
• March 10: Kits go on sale to general public
• March 20: Supply list available to retailers
 • April 1: Wholesale orders created and sent for payment
• April 1: Student supply list available to registrants
• April 8: Kits begin shipping
• April 12: Unboxing video on Spellbinders social media
• May 1: Kit sale cutoff • May 17: Kick-off, 5pm PT
• May 18-19: Event, 9-4pm PT Saturday, 9-12pm Sunday
• May 20-31: Bonus projects posted in private FB group

A printable PDF will be available to help sell to customers, as well as social media assets. We will also provide a store supply list to help ensure you’re stocked up for an in-store event. You will also be able to download a list of ideas for helping make the weekender into an incredible in-person retreat for your customers.

Since this is a special event, kits for the Weekender must be shipped separately from other orders. Shipping will be free for domestic orders over $300, as normal. International retailers will need to pay standard shipping costs or provide their own shipping account.

You’re welcome to talk about The Weekender and begin taking preorders starting March 5th.

Fill out the form located here: https://forms.gle/YSWjEULBeDrLsRrK8

Reservations will be open from February 29 - March 30. Orders will be issued for reserved kits on April 1st and emailed to you. 

If you need to make changes to your reservation before March 30, fill out the form again. Only the latest dated submission will be used.