With the closure of Notions, we will have the availability to fulfill orders for stores that preordered with Notions. Please fill out the form below to add yourself to the waitlist. Invoices will be issued in mid-August.

Missed the deadline for Oh What Fun reservations? While we cannot guarantee additional availability, you can sign up for the waitlist in case additional inventory becomes available.

We're delighted to feature this new collection in Celebration of Craft Holiday Extravaganza + 2026!

The global launch date for Esther's Turn the Page collection is scheduled for July 31. A catalog specifically for the collection will be included in Celebration of Craft kits, as well as available after the show. Products from the collection will be available for retailers to order in late June.

No preorders are allowed until the official launch date. 

Heroween is slated to launch to consumers in August.

Please do not announce that is is coming until after the brand announces, later in June.​

No reservations are needed for Heroween, it will be open for ordering in early August.

Our calls are always recorded so you can stay in the know about everything Spellbinders + Hero Arts. Click the link below to watch the recording.

Be sure to watch this video! There's lots of exciting things coming and we want to make sure you're in the know.

PASSCODE: &#c.s#n0

• June 22 - Celebration of Craft
• June 26 - July Collections Available
• July 13-18 - CraftUtopia 2026
• Mid-July - Esther's Turn The Page Collection Available to Retailers
• July 16 - Frank Garcia's Consumer Class
• July 20 - All Retailer Zoom Call & August Releases
• July 31 - Esther's Turn the Page collection global launch