April Releases Are Available Now

There are tons of adorable collections this month and we're so excited to share them with you. Check out all the fun new releases.

Zoom Call Recording

If you weren't able to make it to the Zoom call this week, don't worry. Our calls are always recorded so you can stay in the know about everything Spellbinders + Hero Arts. Click the link below to watch the recording.

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Handy Craft Tool Set Available Now

We know new tools are always exciting, and we want to be sure you can share that excitement with your customers. For a limited time, you can get a FREE Handy Craft Tool Set T-098 with a $500 purchase of Spellbinders + Hero Arts branded products.

Be sure to add T-098 to your cart to take advantage of this special offer!

There Is So Much Fun On The Way!

We've got tons of exciting events in the works, and we'd love for you to participate! In order to ensure we order enough kits for all, we need to know how many you'd like to order. Please take a few minutes to fill out the open reservations so you don't miss out!

Questions about what's on the way? Check out the Toolbox for more information about each of these events. 

Want to update your reservation as pre-orders come in? We'll only use your latest dated reservation, so you can update as many times as you need.

BetterPress Society July-December 2026

It's time to sign up for another session of BetterPress Society!

Reservations will be open through March 30, 2026. 

Oh What Fun! Virtual Kit 

We're excited to be hosting a virtual holiday cardmaking retreat on August 28, 2026.

Reservations will be open through March 30, 2026. 

The Weekender

We're so excited to invite you to our third annual The Weekender Craft Kit & Virtual Retreat on May 29-30, 2026.

Reservations will be open through April 10, 2026.

We All Have Baggage Exclusive Retailer Class

Check out the Retailers Only Facebook group for a free bonus class from Sheri Ballantyne to support her new collection, We All Have Baggage. The projects from this class are exclusive to independent retailers... and super cute!

Celebration of Craft Bounceback

For those who qualify, the bounceback coupon from Celebration of Craft runs through March 31st. 

Qualified attendees can enjoy an additional 7% off all Hero Arts & Spellbinders branded products on orders of $500 or more.

Back In Stock

• Lisa Horton Scallop & Stitched Edge Ovals Dies
• Sunflower Serenade Dies
• 8.5" Platinum Die Cutting Machine
• BetterPress System
• Smart Glasses Dies
• Bisque A2 Cotton Card Panels
• Hero Arts Reverse Grip Tweezers

Out of Stock

• Sheri's Retro Suitcase Stamp & Die Set
• Sheri's Awareness Ribbon Stamp & Die Set
• Yana's Tulips & Daffodils Press Plate & Stencil Bundle
• Jaycee's Sensory Facets Dies
• Carly's Beary Sweet Collection
• New Splatter Effects Colors
• Birthday Laughs Sentiments Stamps
• Hero Arts Layered Lilac Dies
• Hero Arts Birdsong Cling Stamp
• Simon Hurley Happy Spring Collection

Out of Stock

• Tina Smith Confection Companions 3D Embossing Folder, Sugared Expressions Stamp & Bundle
• Hero Arts No One Lilac You Stamp & Cut
• Arch Punch & Pierce Plate
  
• Simopn Hurley Berry Best Collection
• Classic Pooh Baby Blocks 3D Embossing Folder
• Ugh Stamp & Die Set
• Dumpster Fire Stamp & Die Set
• Good Fortune Horse Stamp & Die Set